Trademarks

During the 19th and 20th centuries trademarks started to appear more as companies and guilds would create symbols using a mixture of images as a way to represent them. Much like the logos that are used in so many companies and businesses nowadays.

The guilds and presses of this time wished to expand arts and crafts. Aside from the Century Guild, there was the Chiswick Press. Both, at the time, used a trademark to distinguish themselves. The Chiswick Press had used a lion as the main symbol for their trademarks. Perhaps an image used to show dominance and power.

These trademarks were usually created by using ink and woodblock illustrations and pressed onto paper like the typical way of printing. It's a shame that there are no sketches of how these trademarks came to be. It would've been interested to see the ideas that the designer came up with before creating their final product. 

(Due to the unavailability of any of the images from the text book, this was used instead.)